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字体介绍

1928年，Sertal Toiletries的徽标包括一个艺术效果的女性头像，一个弯弯曲曲的S和五个精美的肥肥胖胖的装饰大写字母拼写出这个品牌名称的其余部分。设计师Nick Curtis根据这个条线索悟出了该字体的规则，并画出了完整的字母表，包括小写字母。其结果就是：ITC Scram Gravy。

最终的作品可谓是类固醇上的Bodoni。紧紧卷曲的字符，如'm'，'r'和'y'使小写字母变得柔软，并为设计提供了一种轻松愉快的感觉。

ITC Scram Gravy的名字取自古怪的连环漫画《Smokey Stover》中众多插科打诨之一，这部漫画从1935年到1973年以来一直让人们时而分裂时而抓耳挠腮。”

那些熟悉Bill Holman连环漫画的人会想起Smokey的车、Foomobile以及他的一句著名的废话：“No foo-ling, that scram gravy ain't wavy.”

The 1928 logotype for Sertal Toiletries consisted of a stylized woman's head, a very snaky S, and five fine, fat deco caps spelling out the rest of the brand name. From these five clues, designer Nick Curtis divined the rules" of the typeface and drew a complete alphabet, including a lower case. The result: ITC Scram Gravy.

The finished product could be described as Bodoni on steroids. Tight curls in characters like the 'm,' 'r' and 'y' soften the lower case and give the design a light-hearted flavor.

ITC Scram Gravy takes its name from one of many running gags in the screwball comic strip "Smokey Stover," which had folks alternately splitting their sides and scratching their heads from 1935 to 1973. Those familiar with Bill Holman's strip will recall Smokey's car, the Foomobile, and one of his famous nonsense declarations: "No foo-ling, that scram gravy ain't wavy.""